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Is this what it has all come to?
- Thread starter Racin Jason
- Start date
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From the outside looking in, a bit part of what DJR are lacking is a concerted PR effort, Gone are the slick PR managed days of Shell & MediaCom Services, since then it has all seemed to be an in-house effort. If that was done properly, there would be no real problem however it does seem to be a little more than lacking.
An external PR firm to look after media releases, appearances, sponsorship tie ins etc would probably go a long way to improving the teams standing amongst the punters of the non dyed-in-the-wool variety, and also keep the team more focused on servicing the needs of the sponsors and therefore attrach sponsors easier/retain them longer.
Whether it be that DJR appoint someone, or invite a sponsor to bring such a firm along as part of the deal, the current effort across the website/twitter/facebook could be built upon greatly as its a good starting point, it just needs a bit more polish. No offense intended to those involved in the current effort.
With a solid foundation of happy and committed sponsors on board, then they could overcome the financial woes & again start to build up resources, both in terms of technology and manpower, but its not the kind of thing which is going to happen overnight.
At present the team is facing a trial by media and ten tenths & v8 central based keyboard warriors, and seem frozen like a deer in the headlights. Although it is largely too late now, a PR effort to put them on the front foot, even if there weren't any front feet left would have been a lot more comforting to potential sponsors than reading in the paper that the team needs $400 million of their money to finish paying for what happened last season before they even look at putting their logo on the car for the current one.
An external PR firm to look after media releases, appearances, sponsorship tie ins etc would probably go a long way to improving the teams standing amongst the punters of the non dyed-in-the-wool variety, and also keep the team more focused on servicing the needs of the sponsors and therefore attrach sponsors easier/retain them longer.
Whether it be that DJR appoint someone, or invite a sponsor to bring such a firm along as part of the deal, the current effort across the website/twitter/facebook could be built upon greatly as its a good starting point, it just needs a bit more polish. No offense intended to those involved in the current effort.
With a solid foundation of happy and committed sponsors on board, then they could overcome the financial woes & again start to build up resources, both in terms of technology and manpower, but its not the kind of thing which is going to happen overnight.
At present the team is facing a trial by media and ten tenths & v8 central based keyboard warriors, and seem frozen like a deer in the headlights. Although it is largely too late now, a PR effort to put them on the front foot, even if there weren't any front feet left would have been a lot more comforting to potential sponsors than reading in the paper that the team needs $400 million of their money to finish paying for what happened last season before they even look at putting their logo on the car for the current one.
At least the trial by media on Central is well and truly surpassed by Van Giz's trial!
Email I received from mitch
It’s been a tough week, but the team are currently working furiously at DJR HQ to get ready to race for the 2013 V8 Supercar season.
The sounds of a car build are as loud as ever at the workshop with our incredible team of mechanics and engineers well on track to ensure our new FPR spec cars are delivered to test day and are right on the pace.
Dick and the commercial team are still in talks behind the scenes with a myriad of supporters about stickers on cars.
We understand everyone’s concern, however the team is still working towards what will be the start of an exciting year.
The entire team at DJR really appreciate your positive and continued support. Dick especially wanted me to pass on his thanks to all of you.
Cheers,
Mitch Wilson
It’s been a tough week, but the team are currently working furiously at DJR HQ to get ready to race for the 2013 V8 Supercar season.
The sounds of a car build are as loud as ever at the workshop with our incredible team of mechanics and engineers well on track to ensure our new FPR spec cars are delivered to test day and are right on the pace.
Dick and the commercial team are still in talks behind the scenes with a myriad of supporters about stickers on cars.
We understand everyone’s concern, however the team is still working towards what will be the start of an exciting year.
The entire team at DJR really appreciate your positive and continued support. Dick especially wanted me to pass on his thanks to all of you.
Cheers,
Mitch Wilson
http://www.heraldsun.com.au/sport/m...k-johnson-racing/story-e6frfgb6-1226567385907
FORD legend Dick Johnson has vowed to "'fight until the death" after confirming a cash crisis is threatening to end his 48-year motor racing career.
Johnson admitted the future of his seven-time championship-winning team and his ties to the sport, which began in 1968, were in grave doubt.
In what would be a devastating blow for V8 Supercars, he said Dick Johnson Racing (DJR) would be unable to complete the season unless new sponsors were found.
Johnson is a legend of V8 racing, becoming Ford's most successful and famous driver with three Bathurst wins and a record five championships.
"We are going to fight until the death," Johnson said. "We are in a bit of a hole at the moment but we are doing our best to dig our way out. We are currently talking to a number of people and doing everything we can to replace the sponsors we have lost."
Johnson's team has been crippled by major sponsor Jim Beam opting not to renew its deal and an investor backing out of a proposed co-ownership agreement at the 11th hour.
Johnson mortgaged his house in 1979 to begin the race team that would go on to become the most successful Ford outfit in V8 racing.
He became a household name when his Tru-Blu Falcon smashed into a rock at Bathurst in 1980, with the public donating almost $80,000 so he could rebuild his car and save his team. He is hoping for a similar miracle.
"I am not going to run over another rock but we need some help," Johnson said. "Sponsors aren't that easy to find even though we can provide a huge amount of value for them. We are going to be very fast this year and competitive and just need to get someone on board.
"We need to fill the gap that we have. Our team has an extremely high profile and there are plenty of benefits for sponsors. We can give them so much value.
"We have won seven championships and three Bathursts. We are the longest-standing team and need to be part of the act. V8 Supercars would lose a lot of history if we weren't around and we hope there is a sponsor out there for us."
Johnson said his team would be on the grid for the first race, with the outfit risking a $150,000 fine for a no-show. He addressed his staff last Thursday, telling them of his financial position.
"We have an obligation under the V8 Supercars franchise holding agreement that it has to run," Johnson said. "There is a hefty fine involved if we don't. We need to find a way to get there.
"I have to run the cars at Adelaide for the simple reason that I need to protect the licence. We are going to make every effort to get there. It is a must for us to be there, one way or another."
V8 Supercars said they could not offer Johnson any financial assistance.
"Under the Racing Entitlements Agreement (REC) each team is its own entity, responsible for its business and financial affairs. Under these agreements there are well-defined boundaries regarding what assistance V8 Supercars can offer," the sport's chief executive David Malone said.
"Dick Johnson Racing is an iconic part of the Australian sporting landscape. In more than 30 years Dick has become part of sporting folklore. It would be a very sad day should the dynasty come to an end."
Finance Ezi owner Maurice Pickering stepped away from a partnership with Johnson and Crim Safe's Steve Braeback two weeks ago.
"We had a heads of agreement with Maurice but he decided not to go through with it," Johnson said.
FORD legend Dick Johnson has vowed to "'fight until the death" after confirming a cash crisis is threatening to end his 48-year motor racing career.
Johnson admitted the future of his seven-time championship-winning team and his ties to the sport, which began in 1968, were in grave doubt.
In what would be a devastating blow for V8 Supercars, he said Dick Johnson Racing (DJR) would be unable to complete the season unless new sponsors were found.
Johnson is a legend of V8 racing, becoming Ford's most successful and famous driver with three Bathurst wins and a record five championships.
"We are going to fight until the death," Johnson said. "We are in a bit of a hole at the moment but we are doing our best to dig our way out. We are currently talking to a number of people and doing everything we can to replace the sponsors we have lost."
Johnson's team has been crippled by major sponsor Jim Beam opting not to renew its deal and an investor backing out of a proposed co-ownership agreement at the 11th hour.
Johnson mortgaged his house in 1979 to begin the race team that would go on to become the most successful Ford outfit in V8 racing.
He became a household name when his Tru-Blu Falcon smashed into a rock at Bathurst in 1980, with the public donating almost $80,000 so he could rebuild his car and save his team. He is hoping for a similar miracle.
"I am not going to run over another rock but we need some help," Johnson said. "Sponsors aren't that easy to find even though we can provide a huge amount of value for them. We are going to be very fast this year and competitive and just need to get someone on board.
"We need to fill the gap that we have. Our team has an extremely high profile and there are plenty of benefits for sponsors. We can give them so much value.
"We have won seven championships and three Bathursts. We are the longest-standing team and need to be part of the act. V8 Supercars would lose a lot of history if we weren't around and we hope there is a sponsor out there for us."
Johnson said his team would be on the grid for the first race, with the outfit risking a $150,000 fine for a no-show. He addressed his staff last Thursday, telling them of his financial position.
"We have an obligation under the V8 Supercars franchise holding agreement that it has to run," Johnson said. "There is a hefty fine involved if we don't. We need to find a way to get there.
"I have to run the cars at Adelaide for the simple reason that I need to protect the licence. We are going to make every effort to get there. It is a must for us to be there, one way or another."
V8 Supercars said they could not offer Johnson any financial assistance.
"Under the Racing Entitlements Agreement (REC) each team is its own entity, responsible for its business and financial affairs. Under these agreements there are well-defined boundaries regarding what assistance V8 Supercars can offer," the sport's chief executive David Malone said.
"Dick Johnson Racing is an iconic part of the Australian sporting landscape. In more than 30 years Dick has become part of sporting folklore. It would be a very sad day should the dynasty come to an end."
Finance Ezi owner Maurice Pickering stepped away from a partnership with Johnson and Crim Safe's Steve Braeback two weeks ago.
"We had a heads of agreement with Maurice but he decided not to go through with it," Johnson said.
I'm a little weary of Maurice's actions myself. A schrude businessman that was once all in, suddenly back flips?
He is walking away now, but still maintaining an involvement with DJR through the development catergory. I wonder if he'll resurface should DJR fold and pick up the remains of the team for wholesale prices.
He is walking away now, but still maintaining an involvement with DJR through the development catergory. I wonder if he'll resurface should DJR fold and pick up the remains of the team for wholesale prices.
Does make you wonder what little bird got in his ear ,. . .what was said,. .
It would not surprise me if he was told some inside information that was not relevent, but could be a game changer.
DJRMAD
New member
I wonder if Pickering was promising the world with both the purchase of the 2012 cars for the development series and pulling DJR main game cars out of the financial shit, but once the deal was done at probably :mates rates" on last years cars he drove off into the sunset?
By all reports things are not looking good for DJR, why the hell dont V8Supercars at least offer assistance in finding them a sponsor or take up a simple gold coin donation from the punters at every round this year just to help a little, surely they have to do something?
By all reports things are not looking good for DJR, why the hell dont V8Supercars at least offer assistance in finding them a sponsor or take up a simple gold coin donation from the punters at every round this year just to help a little, surely they have to do something?
Was down at DJR yesterday and they are hoping to make an announcement tomorrow or early next week. Things are not all doom and gloom but they still have a long way to go.
Some interesting comments about Pickering though and apparently he has only taken one FG after promising to take two. They managed to sell the other quickly though but had to take a loss on it.
It appears to me that Pickering went through all this mainly to lift his and his company's profile and seems to have achieved his goal then got out of the deal.
Ford has also reneged on their deal to assist DJR after promising them supply of two COTF. [jk]
Some interesting comments about Pickering though and apparently he has only taken one FG after promising to take two. They managed to sell the other quickly though but had to take a loss on it.
It appears to me that Pickering went through all this mainly to lift his and his company's profile and seems to have achieved his goal then got out of the deal.
Ford has also reneged on their deal to assist DJR after promising them supply of two COTF. [jk]
Get on here and add your comments and "like" the least we can do is send Ford a message.
http://www.facebook.com/FordAustralia/posts/10151712472233747?notif_t=like
http://www.facebook.com/FordAustralia/posts/10151712472233747?notif_t=like
Probably will be but what more could we really hope for?? As much as I hate seeing them mid pack or worse at least they will still be there and you never know they could surprise us all with encouraging results