VIRGIN to be series sponsor from July 16

[TS-50]

Virgin set to add thrust into V8 Supercars

Virgin Australia is set to make a dent into V8 Supercars by becoming the title sponsor of the series from July onwards; and will become the official airline for the series.
This is the first time since the 1999 when Shell become the title sponsor of the series which only lasted two years, ,although V8 Supercars has previously had ‘platform’ sponsorship from Telstra and XXXX beer in the time when mercurial CEO Tony Cochrane was the ‘rain maker’ for the sport.
The multi-year deal with Virgin has been brewing since the end of last year, when Virgin’s CEO John Borghetti was a high-profile guest at the championship finale at the Sydney 500.
As V8 Supercars is hosting a championship race at Kuala Lumpur in Malaysia this year after a small-scale demonstration in 2015. V8 Supercars will return to the middle east again but at Dubai, after a few year away from the desert.
The new deal for Dubai is likely to be more successful, if only because the track is not a Formula One venue and staging costs are likely to be lower. It’s also a major tourist hub which is working hard to become the warm-weather holiday destination for European visitors.
Photo: Don Arnold

 

[DJR-XR8]

The flyover at Bathurst last year was pretty cool, I can just imagine the captain saying "We are going to take a slight detour on this flight to do a lap of Mt Panorama"

 

[Gerry]

The flyover at Bathurst last year was pretty cool, I can just imagine the captain saying "We are going to take a slight detour on this flight to do a lap of Mt Panorama"

Coming down the hill would be 'interesting' in a Jumbo!

 

[Bartman09]

This could be VERY interesting.. How longs the deal for because as everyone knows Virgin's don't go all the way. PMSL[crackup][crackup]

 

[TS-50]

Virgin signs on now for 5 years.

[bw][bw]


Virgin Australia today announced it has become the naming rights partner of V8 Supercars for the next five years, with the V8 Supercars Championship will become known as the Virgin Australia Supercars Championship from July 1.
V8 Supercars CEO James Warburton said the partnership with Virgin Australia was a major endorsement of the sport.
“We are delighted to welcome one of Australia’s most recognisable and premium brands as our naming rights partner for the next five years,” he said.
“We are focused on delivering a first class experience for our fans and this is a big win for our fans who fly thousands of kilometers every year across the country.
Virgin Australia Group CEO John Borghetti says the airline is a strong supporter of Australian sport and is very excited to be the naming rights partner of the Virgin Australia Supercars Championship.
“With two million fans attending races in 2015, V8 Supercars is Australia’s third highest attended sport and we look forward to supporting its continued growth,” Borghetti said.
“As Naming Rights Partner, we will work with Supercars to generate further economic and tourism benefits for communities across Australia, including through the launch of our new Supercars Travel platform.”
The next round of the Virgin Australia Supercars Championship will be the Perth SuperSprint at Barbagallo Raceway, from 6-8 May.

 

[Poita]

Five year deal, be interesting to see what (V8) Supercars are like in the next five years. Can only be a positive for the sport though.